How to succeed in a PR agency : real talk to grow your career & become indispensable / Kristin Johnson and Shalon Roth.

By:

Johnson, Kristin

Contributor(s):

Roth, Shalon [auth.]

Material type: Text

TextLanguage: English Publication details: New York Routledge c2019Description: xiv, 146 pages : illustrations ; P.B. 23 cmISBN:

9781138352674 (hardback)
9781138352681 (pbk.)

Subject(s):

DDC classification:

R 659.2023 JOH(HOW)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Mass Communication Reference	St. Xavier's University, Kolkata Reference Section	Reference	R 659.2023 JOH(HOW) (Browse shelf(Opens below))	11571	Not For Loan	UC11571

Total holds: 0

Table of Contents
I: Why Indispensable?

1. About This Book

2. Who is This Book For

3. What’s in It For You

II: Agency Basics

4. Architecture of Agency Life

5. The Life Cycle of Business

6. Money Honey

7. Budget Basics

8. Staffing

9. Ethical Conduct

10. Writing Essentials

III. Forget Titles

11. A Leader at Every Level

12. Achieving Authenticity

13. Diplomacy and Persuasion

14. Managing Expectations

15. PR: Personal Relationships

IV: Lead the Way

16. Building a Team

17. Personal Branding

18. Managing Your Career

19. Managing the Careers of Others

20. Managing Client Relationships

V. Pay It Forward

21. A Message from the Authors

Index

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