Consumer Behaviour : The Indian Context (Concepts and Cases) S. Ramesh Kumar
Material type:
TextLanguage: English Publication details: New Delhi Pearson India Education Services Pvt. Ltd. c2017Edition: 2nd edDescription: xi, 329 P.BISBN: - 9789332586499
- 658.8342 KUM(CON)Ed2
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Mass Communication Reference
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St. Xavier's University, Kolkata Reference Section | Reference | R 658.8342 KUM(CON)Ed2 (Browse shelf(Opens below)) | 12029 | Not For Loan | UC12029 | |
MA - Mass Communication
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St. Xavier's University, Kolkata Lending Section | 658.8342 KUM(CON)Ed2 (Browse shelf(Opens below)) | 12030 | Available | C12030 | ||
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MA - Mass Communication
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St. Xavier's University, Kolkata Lending Section | 658.8342 KUM(CON)Ed2.C1 (Browse shelf(Opens below)) | 12031 | Available | C12031 | ||
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MA - Mass Communication
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St. Xavier's University, Kolkata Lending Section | 658.8342 KUM(CON)Ed2.C2 (Browse shelf(Opens below)) | 12032 | Available | C12032 | ||
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MA - Mass Communication
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St. Xavier's University, Kolkata Lending Section | 658.8342 KUM(CON)Ed2.C3 (Browse shelf(Opens below)) | 12033 | Available | C12033 |
1. Consumer Behaviour and Brands in the Indian Context
2. Consumer Decision Making and Branding Strategies
3. The concept of Perception and Its Impact on Marketing Strategies
4. Learning Principles and Their Usefulness to Branding Associations
5. The Role of Motivation and Personality Dimensions in Brand Associations
6. Attitudes and Their Impact on Branding Strategies
7. Diffusion Of Innovation : The Acceptance Of New Products and Brands
8.The Concept of Reference Groups and Their Implications on B randing
9. Dimensions of Culture and Branding
10. Retailing and Consumer Behaviour Linkages to Branding
Business Cases
Bibliography
Index
Credits
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