Consumer Behaviour : the Indian Context (Concepts and Cases) S. Ramesh Kumar

By:

Kumar, S. Ramesh

Material type: Text

TextLanguage: English Publication details: New Delhi Pearson India Education Services Pvt. Ltd. c2017Edition: 2nd edDescription: xi, 329 P.BISBN:

9789332586499

Subject(s):

CONSUMER BEHAVIOUR

DDC classification:

R 658.8342 KUM(CON)Ed2

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
MBA Referance	St. Xavier's University, Kolkata Reference Section	Reference	R 658.8342 KUM(CON)Ed2 (Browse shelf(Opens below))	S.X.U.K	5071	Not For Loan	UM5071
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.8342 KUM(CON)Ed2 (Browse shelf(Opens below))	S.X.U.K	5072	Available	M5072
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.8342 KUM(CON)Ed2.C1 (Browse shelf(Opens below))	S.X.U.K	5073	Available	M5073

Total holds: 0

1. Consumer Behaviour and Brands in the Indian Context
2. Consumer Decision Making and Branding Strategies
3. The concept of Perception and Its Impact on Marketing Strategies
4. Learning Principles and Their Usefulness to Branding Associations
5. The Role of Motivation and Personality Dimensions in Brand Associations
6. Attitudes and Their Impact on Branding Strategies
7. Diffusion Of Innovation : The Acceptance Of New Products and Brands
8.The Concept of Reference Groups and Their Implications on B randing
9. Dimensions of Culture and Branding
10. Retailing and Consumer Behaviour Linkages to Branding
Business Cases
Bibliography
Index
Credits

There are no comments on this title.

to post a comment.