Strategic brand management building, measuring and managing brand equity Kevin Lane Keller; Ambi M.G. Parameswaran; Isaac Jacob

By:

Keller, Kevin Lane

Contributor(s):

Parameswaran, Ambi M.G. Jacob, Isaac [auth.]

Material type: Text

TextLanguage: English Publication details: Noida Pearson India education service pvt ltd 2017Edition: 4th edDescription: 586p PBISBN:

978-93-325-4220-4

Subject(s):

BRAND MANAGEMENT

DDC classification:

658.827 KEL(STR)Ed4

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Holdings
Item type	Current library	Call number	Vol info	Copy number	Status	Barcode
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section	658.827 KEL(STR)Ed4.C9 (Browse shelf(Opens below))	S.X.U.K	587;C9	Available	M471
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section	658.827 KEL(STR)Ed4.C8 (Browse shelf(Opens below))	S.X.U.K	586;C8	Available	M470
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section	658.827 KEL(STR)Ed4.C10 (Browse shelf(Opens below))	S.X.U.K	588;C10	Available	M472
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section	658.827 KEL(STR)Ed4.C11 (Browse shelf(Opens below))	S.X.U.K	589;C11	Available	M473
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section	658.827 KEL(STR)Ed4.C7 (Browse shelf(Opens below))	S.X.U.K	582;C7	Available	M469
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section	658.827 KEL(STR)Ed4.C6 (Browse shelf(Opens below))	S.X.U.K	583;C6	Available	M468
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section	658.827 KEL(STR)Ed4.C5 (Browse shelf(Opens below))	S.X.U.K	584;C5	Available	M467
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section	658.827 KEL(STR)Ed4.C4 (Browse shelf(Opens below))	S.X.U.K	580;C4	Available	M466
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section	658.827 KEL(STR)Ed4 (Browse shelf(Opens below))	S.X.U.K	202	Available	M135
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section	658.827 KEL(STR)Ed4.C2 (Browse shelf(Opens below))	S.X.U.K	201;C2	Available	M136
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section	658.827 KEL(STR)Ed4.C1 (Browse shelf(Opens below))	S.X.U.K	200;C1	Available	M137
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section	658.827 KEL(STR)Ed4.C3 (Browse shelf(Opens below))	S.X.U.K	199;C3	Available	M138

Total holds: 0

Includes index

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