Advertising and promotion : an integrated marketing communications perspective George E. Belch; Michael A. Belch; Keyoor Purani

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Material type: Text

TextLanguage: English Publication details: Chennai Mcgraw hill education c2013Edition: 9th edDescription: 1016p PBISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section	659.1 BEL(ADV)Ed9 (Browse shelf(Opens below))	401	Available	M159
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section	659.1 BEL(ADV)Ed9.C1 (Browse shelf(Opens below))	402;C1	Available	M160
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section	659.1 BEL(ADV)Ed9.C2 (Browse shelf(Opens below))	403;C2	Available	M161
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section	659.1 BEL(ADV)Ed9.C3 (Browse shelf(Opens below))	399;C3	Available	M164

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