Marketing Accountability : how to measure marketing effectiveness Malcolm McDonald; Peter Mouncey

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Material type: Text

TextLanguage: English Publication details: Great Britain Kogan Page Limited c2009Description: 293 H.BISBN:

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Holdings
Item type	Current library	Call number	Vol info	Copy number	Status	Barcode
MBA Referance	St. Xavier's University, Kolkata Reference Section	R 658.8 MCD(MAR) (Browse shelf(Opens below))	S.X.U.K	456	Not For Loan	UM78

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