Advertising and promotion : an integrated marketing communications perspective George E. Belch; Michael A. Belch; Keyoor Purani

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Material type: Text

TextLanguage: English Publication details: Chennai Mcgraw hill education c2013Edition: 9th edDescription: 1016p PBISBN:

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Holdings
Item type	Current library	Call number	Vol info	Copy number	Status	Barcode
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section	659.1 BEL(ADV)Ed9.C3 (Browse shelf(Opens below))	S.X.U.K	4160;C3	Available	C171
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section	659.1 BEL(ADV)Ed9.C4 (Browse shelf(Opens below))	S.X.U.K	4159;C4	Available	C172
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section	659.1 BEL(ADV)Ed9.C5 (Browse shelf(Opens below))	S.X.U.K	4158;C3	Available	C173
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section	659.1 BEL(ADV)Ed12.C2 (Browse shelf(Opens below))	S.X.U.K	2777;C2	Available	C119
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section	659.1 BEL(ADV)Ed9.C1 (Browse shelf(Opens below))	S.X.U.K	2776;C1	Available	C118
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section	659.1 BEL(ADV)Ed9 (Browse shelf(Opens below))	S.X.U.K	2778	Available	C117

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