Strategic brand management : building, measuring, and managing brand equity Kevin Lane Keller; Ambi M.G. Parameswaran; Isaac Jacob

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Material type: Text

TextLanguage: English Publication details: Noida Pearson 2018Edition: 4th edDescription: 586p PBISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section	658.827 KEL(STR)Ed4 (Browse shelf(Opens below))	2781	Available	C126
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section	658.827 KEL(STR)Ed4.C1 (Browse shelf(Opens below))	2780;C1	Available	C127
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section	658.827 KEL(STR)Ed4.C2 (Browse shelf(Opens below))	2779;C2	Available	C128
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section	658.827 KEL(STR)Ed4.C3 (Browse shelf(Opens below))	2783;C3	Available	C129

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Includes index

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