Quantitative methods in media and communication / edited by Mark Verboord

Contributor(s):

Verboord, Marc [ed.]

Material type: Text

TextLanguage: English Publication details: New Delhi Sage 2014.Description: 429p PBISBN:

9781446294345

Subject(s):

SOCIAL INTERACTION COMMUNICATION

DDC classification:

R 302.207 QUA

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Holdings
Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
Mass Communication Reference	St. Xavier's University, Kolkata Reference Section	Reference	R 302.207 QUA (Browse shelf(Opens below))	S.X.U.K	5078	Not For Loan	UC292

Total holds: 0

Contents
Introduction
1. Why is my Evil Lecturer Forcing me to Learn Statistics ?
2. Regression
3. Logistic Regression
4. Comparing Several Means: Anova [ GLM 1]
5. Exploratory Factor Analysis
6. Introduction to online survey
7. Planning the digital survey
8. Sampling
9. Writing survey questions
10.Research Design: Experiments and Experimental Thinking
11. Measurement Techniques
12. Reliability
5. E

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