International Marketing R. Srinivasan

By:

Srinivasan, R

Material type: Text

TextLanguage: English Publication details: Delhi PHI Learning Private Limited c2016Edition: 4th edDescription: xvi; 259 P.BISBN:

9788120352384

Subject(s):

INTERNATIONAL MARKETING EXPORT MARKETING

DDC classification:

658.84 SRI(INT)Ed4

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Holdings
Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.84 SRI(INT)Ed4.C4 (Browse shelf(Opens below))	S.X.U.K	1006	Available	M797
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.84 SRI(INT)Ed4.C3 (Browse shelf(Opens below))	S.X.U.K	1007	Available	M796
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.84 SRI(INT)Ed4.C2 (Browse shelf(Opens below))	S.X.U.K	1008	Available	M795
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.84 SRI(INT)Ed4.C1 (Browse shelf(Opens below))	S.X.U.K	1009	Available	M794
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.84 SRI(INT)Ed4 (Browse shelf(Opens below))	S.X.U.K	1010	Available	M793
MBA Referance	St. Xavier's University, Kolkata Reference Section	Reference	R 658.84 SRI(INT)Ed4 (Browse shelf(Opens below))	S.X.U.K	1011	Not For Loan	UM244

Total holds: 0

Preface • Preface to the First Edition
1. Basic Concepts of International Marketing
2. Trade Theories, Export Promotion and Marketing
3. Environment of International Business
4. Consumer Behaviour
5. Product Policy and Planning
6. Advertising and Promotion
7. Pricing
8. Distribution
9. International Market Selection, Research, Planning and Control
10. Other Topics of Interest
11. International Business Risks
12. International Marketing Strategies

CASE STUDIES—Introduction to Case Analysis
Case 1: Infosys Technologies Limited
Case 2: SAP India
Case 3: Global Marketing in Wipro—Growing in Strength
Case 4: I-Flex Solutions (Currently Oracle Financial Software Solutions)
Case 5: Ace Designers
Case 6: Gillette India
Case 7: Mysore Sales International Limited
Appendix I: Indian Institutions for Export Promotion
Appendix II: Documentation and Procedures for Export
Index

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