International marketing Philip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham

By:

Cateora, Philip R

Contributor(s):

Money, R. Bruce Gilly, Mary C. Graham, John L [auth.]

Material type: Text

TextLanguage: English Publication details: Chennai Mcgraw hill c2020Edition: 18th edDescription: 680p PBISBN:

9789389538243

Subject(s):

MARKETING EXPORT MARKETING

DDC classification:

658.84 INT Ed18

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Holdings
Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.84 INT Ed18 (Browse shelf(Opens below))	S.X.U.K	1112	Available	M884
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.84 INT Ed18.C1 (Browse shelf(Opens below))	S.X.U.K	1113	Available	M885
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.84 INT Ed18.C2 (Browse shelf(Opens below))	S.X.U.K	1114	Available	M886
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.84 INT Ed18.C3 (Browse shelf(Opens below))	S.X.U.K	1115	Available	M887
MBA Referance	St. Xavier's University, Kolkata Reference Section	Reference	R 658.84 INT Ed18 (Browse shelf(Opens below))	S.X.U.K	1116	Not For Loan	UM264

Total holds: 0

Part One An Overview
1. The Scope and Challenge of International Marketing
2. The Dynamic Environment of International Trade

Part Two The Cultural Environment of Global Market
3. History and Geography: The Foundations of Culture
4. Cultural Dynamics in Assessing Global Markets
5. Culture, Management Style, and Business Systems
6. The Political Environment: A Critical Concern
7. The International Legal Environment: Playing by the Rules

Part Three Assessing Global Market Opportunities
8. Developing a Global Vision through Marketing Research
9. Economic Development and the Americas
10. Europe, Africa, and the Middle East
11.The Asia Pacific Region

Part Four Developing Global Marketing Strategies
12. Global Marketing Management: Planning and Organization
13. Products and Services for Consumers
14. Products and Services for Businesses
15. International Marketing Channels
16. Integrated Marketing Communications and International Advertising
17. Personal Selling and Sales Management
18. Pricing for International Markets

Part Five Implementing Global Marketing Strategies
19. Inventive Negotiations with International Customers, Partners, and Regulators

Includes subject index

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