Consumer Behavior Leon G. Schiffman; Joe Wisenblit & S. Ramesh Kumar

By:

Schiffman, Leon G

Contributor(s):

Wisenblit, Joe Kumar, Ramesh [auth.]

Material type: Text

TextLanguage: English Publication details: Noida Paerson c2019Edition: 12th edDescription: xxx, 670 P.BISBN:

9789353069834

Subject(s):

CONSUMER BEHAVIOR

DDC classification:

658.8342 SCH(CON)Ed12

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Holdings
Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.8342 SCH(CON)Ed12 (Browse shelf(Opens below))	S.X.U.K	1123	Available	M891
MBA Referance	St. Xavier's University, Kolkata Reference Section	Reference	R 658.8342 SCH(CON)Ed12 (Browse shelf(Opens below))	S.X.U.K	1124	Not For Loan	UM265

Total holds: 0

Part I Consumers, Marketers, and Technology
Part II The Consumer as an Individual
Part III Communication and Consumer Behavior
Part IV Social and Caltural settings
Part V Consumer Decision-Making, Marketing Ethics, and
Consumer Research
Endnotes
Case Study
Glossary
Company Index
Name Index
Subject Index
Credits
New to this Edition
1. Consumer Behavior and Technology
2. Market Segmentation and Real-Time Bidding
3. Consumer Motivation and Personality
4. Consumer Perception and Positioning
5. Consumer Learning
6. Consumer Attitude Formation and Change
7. Persuading Consumers
8. From Print and Broadcast to Social Media and Mobile Advertising
9. Reference Groups and Communities, Opinion Leaders, and Word-Of -Mouth
10. The Family and Its Social Standing
11. Cultural values and consumer behavior
12. Cross-Culture consumer Behavior: An International Perspective
13. Consumer Decision- Making and Diffusion of Innovations
14. Markets' Ethics and Social Responsibility
15. Consumer Research

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