St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue
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Marketing Research Richa Arora, Nitin R. Mahankale

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Delhi PHI c2013Description: 257p PBISBN:
  • 9788120346697
Subject(s): DDC classification:
  • 658.83 ARO(MAR)
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Holdings
Item type Current library Call number Vol info Copy number Status Barcode
MBA - Masters on Business Administration MBA - Masters on Business Administration St. Xavier's University, Kolkata Lending Section 658.83 ARO(MAR) (Browse shelf(Opens below)) S.X.U.K 1838 Available M1380
MBA Referance MBA Referance St. Xavier's University, Kolkata Reference Section R 658.83 ARO(MAR) (Browse shelf(Opens below)) S.X.U.K 1839 Not For Loan UM489
Total holds: 0

• Chapter 1 Marketing Research: An Overview

• Chapter 2 Organization of Marketing Research in India

• Chapter 3 Research Plan

• Chapter 4 Research Design

• Chapter 5 Descriptive and Experimental Research

• Chapter 6 Qualitative Research

• Chapter 7 Marketing Research Process Scaling and Attitude Measurement

• Chapter 8 Overview of Sampling Methods and Sample Size Determination

• Chapter 9 Methods and Techniques of Data Collection

• Chapter 10 Data Processing and Analysis

• Chapter 11 Statistical Techniques

• Chapter 12 Statistical Packages

• Chapter 13 Report Writing

• Chapter 14 Applications of Marketing Research in Certain Areas

• Some Illustrations

Case Studies

Index

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St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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