Consumer Behaviour Srabanti Mukherjee
Material type:
TextLanguage: English Publication details: Delhi Cengage Learning India Pvt.Ltd. 2017Description: 448 P.BISBN: - 9788131516225
- 658.8342 MUK(CON)
| Item type | Current library | Call number | Vol info | Copy number | Status | Barcode | |
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Commerce Books
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St. Xavier's University, Kolkata Lending Section | 658.8342 MUK(CON)C1 (Browse shelf(Opens below)) | S.X.U.K | 5591 | Available | L2005 | |
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Commerce Books
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St. Xavier's University, Kolkata Lending Section | 658.8342 MUK(CON)C2 (Browse shelf(Opens below)) | S.X.U.K | 5592 | Available | L2006 | |
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Commerce Books
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St. Xavier's University, Kolkata Lending Section | 658.8342 MUK(CON)C3 (Browse shelf(Opens below)) | S.X.U.K | 5593 | Available | L2007 | |
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Commerce Books
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St. Xavier's University, Kolkata Lending Section | 658.8342 MUK(CON)C4 (Browse shelf(Opens below)) | S.X.U.K | 5594 | Available | L2008 | |
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Commerce Books
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St. Xavier's University, Kolkata Lending Section | 658.8342 MUK(CON)C5 (Browse shelf(Opens below)) | S.X.U.K | 5595 | Available | L2009 | |
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Commerce Books
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St. Xavier's University, Kolkata Lending Section | 658.8342 MUK(CON)C6 (Browse shelf(Opens below)) | S.X.U.K | 5596 | Available | L2010 | |
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Commerce Books
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St. Xavier's University, Kolkata Lending Section | 658.8342 MUK(CON)C7 (Browse shelf(Opens below)) | S.X.U.K | 5597 | Available | L2011 | |
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Commerce Books
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St. Xavier's University, Kolkata Lending Section | 658.8342 MUK(CON)C8 (Browse shelf(Opens below)) | S.X.U.K | 5598 | Available | L2012 | |
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Commerce Books
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St. Xavier's University, Kolkata Lending Section | 658.8342 MUK(CON) (Browse shelf(Opens below)) | S.X.U.K | 5590 | Available | L2013 | |
COMMERCE Reference
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St. Xavier's University, Kolkata Reference Section | R 658.8342 MUK(CON) (Browse shelf(Opens below)) | S.X.U.K | 5599 | Not For Loan | UL872 |
'Section I Introduction to Consumer Behaviour 1. Introduction 2. The Changing Patterns of Consumer Behaviour 3. Dimensions of Consumerism Section II Individual Determinants of Consumer Behaviour 4. Motivation and Involvement of the Consumers 5. Perception of Consumers 6. Theories of Personality and Self-Concept 7. Theories of Learning 8. Attitude Formation and Measurement 9. Values and Lifestyle Section III Environmental Determinants of Consumer Behaviour 10. Influence of Culture on Consumer Behaviour 11. Group Influences of Consumption 12. Family Buying Decisions Section IV Consumer Decision-Making and Consumer Behaviour Models 13. Diffusion of Innovations and Opinion Leadership 14. Consumer Decision Making 15. Models of Consumer Behaviour 16. Organizational Buying Behaviour 17. Dimensions of Consumer Research Section V Cases
Includes index
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