St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue
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Influencer marketing for brands : what youtube and instagram can teach you about the future of digital advertising Aron Levin

By: Material type: TextTextLanguage: English Publication details: New York City Apress c2020Description: xiv, 161 P.BISBN:
  • 9781484255025
Subject(s): DDC classification:
  • R 658.872 LEV(INF)
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
MBA Referance MBA Referance St. Xavier's University, Kolkata Reference Section Reference R 658.872 LEV(INF) (Browse shelf(Opens below)) 2252 Not For Loan UM2252
Total holds: 0

Front Matter
Pages i-xiv
PDF
Origins
Aron Levin
Pages 1-5
People Are Media Companies
Aron Levin
Pages 7-18
Influence Is an Outcome, Not a Profession
Aron Levin
Pages 19-46
The Art and Science of Creativity
Aron Levin
Pages 47-78
Creator-Centric Strategies
Aron Levin
Pages 79-94
1:1 Relationships at Scale
Aron Levin
Pages 95-117
The Four-Step Influencer Marketing Framework
Aron Levin
Pages 119-138
Measuring What Matters
Aron Levin
Pages 139-148
Back Matter
Pages 149-161

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St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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