Text| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Mass Communication Reference
|
St. Xavier's University, Kolkata Reference Section | Reference | R 659.2 RED(EFF) (Browse shelf(Opens below)) | S.X.U.K | 7201 | Not For Loan | UC7201 | |
MA - Mass Communication
|
St. Xavier's University, Kolkata Lending Section | 659.2 RED(EFF) (Browse shelf(Opens below)) | S.X.U.K | 7202 | Available | C7202 | ||
|
MA - Mass Communication
|
St. Xavier's University, Kolkata Lending Section | 659.2 RED(EFF)C1 (Browse shelf(Opens below)) | S.X.U.K | 7203 | Available | C7203 | ||
|
MA - Mass Communication
|
St. Xavier's University, Kolkata Lending Section | 659.2 RED(EFF)C2 (Browse shelf(Opens below)) | S.X.U.K | 7204 | Available | C7204 | ||
|
MA - Mass Communication
|
St. Xavier's University, Kolkata Lending Section | 659.2 RED(EFF)C3 (Browse shelf(Opens below)) | S.X.U.K | 7205 | Available | C7205 | ||
|
MA - Mass Communication
|
St. Xavier's University, Kolkata Lending Section | 659.2 RED(EFF)C4 (Browse shelf(Opens below)) | S.X.U.K | 7206 | Available | C7206 |
Preface
PART ONE: CONCEPTS
1. Concept of Organisation
2. Public Relations and the Media
3. Understanding the Media
4. Media Laws—Ignorance of Law is No Excuse
PART TWO: MEDIA STRATEGY
5. Government Media
6. Media Scene in India
7. Media Relations Strategy
PART THREE: TACTICS AND APPLICATION
8. Media Release and Other Written Tactics
9. Media Conferences and Press Tours
10. Broadcast Media—Radio and Television
11. The Internet and Social Media
12. Photography for Media Relations
PART FOUR: GLOBAL PUBLIC RELATIONS
13. Global Media Relations
14. Media Relations in Crisis Management
PART FIVE: PROFESSIONAL EXCELLENCE IN MEDIA RELATIONS
15. Measurement/Evaluation
16. How to Be an Effective Media Relations Manager
17. Best Practices
18. Media Ethics
Appendices
Suggested Reading
Index
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