Now media : the evolution of electronic communication /
Medoff, Norman J,
Now media : the evolution of electronic communication / Norman J. Medoff and Barbara K. Kaye. - 4th ed. - New York Routledge c2021 - 436p. P.B.
Table of Contents
Preface
Acknowledgments
Chapter 1. Opting Into ‘Now’ Media
Chapter 2. From Marconi to Mobile Listening.
Chapter 3. Television: From Analog to Digital to 8K
Chapter 4. Radio and Television Programs and Programming
Chapter 5. Interconnected by the Internet
Chapter 6. Social Media: Private Conversations in Public Places
Chapter 7 Digital Devices: Up Close, Personal, and Customizable
Chapter 8. XR: Inside of Media, Inside the Mind
Chapter 9. Advertising: From Clay Tablets to Digital Tablets
Chapter 10. Audience Measurement: Who’s Listening, Who’s Watching, Who’s Surfing?
Chapter 11. The Business of Entertainment and Media Ownership
Chapter 12. Working Behind the Scenes in Media
Chapter 13. Feature Films: 'The Movies'
Chapter 14. Personal and Social Influence of Media
Index
9780367897215 6291.70
2020050570
Broadcasting
Mass media
Digital media
Telecommunication
R 384 MED(NOW)Ed4
Now media : the evolution of electronic communication / Norman J. Medoff and Barbara K. Kaye. - 4th ed. - New York Routledge c2021 - 436p. P.B.
Table of Contents
Preface
Acknowledgments
Chapter 1. Opting Into ‘Now’ Media
Chapter 2. From Marconi to Mobile Listening.
Chapter 3. Television: From Analog to Digital to 8K
Chapter 4. Radio and Television Programs and Programming
Chapter 5. Interconnected by the Internet
Chapter 6. Social Media: Private Conversations in Public Places
Chapter 7 Digital Devices: Up Close, Personal, and Customizable
Chapter 8. XR: Inside of Media, Inside the Mind
Chapter 9. Advertising: From Clay Tablets to Digital Tablets
Chapter 10. Audience Measurement: Who’s Listening, Who’s Watching, Who’s Surfing?
Chapter 11. The Business of Entertainment and Media Ownership
Chapter 12. Working Behind the Scenes in Media
Chapter 13. Feature Films: 'The Movies'
Chapter 14. Personal and Social Influence of Media
Index
9780367897215 6291.70
2020050570
Broadcasting
Mass media
Digital media
Telecommunication
R 384 MED(NOW)Ed4