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Schindler, Robert

Pricing strategies : harvesting product value / Robert M. Schindler. - 2nd ed. - New Delhi Sage c2023 - xii, 408 pages : illustrations (some color) ; P.B. 25 cm

Pricing as an Element of the Marketing Mix
Part I. Setting of Initial Prices
Starting Points for Setting an Initial Price Assessing Value to the Customer Basic Pricing Strategies and Breakeven Analysis
Part II. Modification of Existing Prices
The Generalized Breakeven Formula and Its Use Predicting Price-Change Response: Economic and Competitive Factors Predicting Price-Change Response: Knowledge-Related Factors Predicting Price-Change Response: Feeling-Related Factors Empirical Measurement of Price-Change Response
Part III. Developing a Price Structure
Fences for Price Segmentation Time as a Price-Segmentation Fence Place as a Price-Segmentation Fence Pricing to the Less-Informed Segment Pricing of Interrelated Products
Part IV. Flexible Pricing
Auctions and Competitive Bidding Negotiation and Participatory Pricing Systematizing Pricing Decisions Societal Implications of Pricing

ISBN: 9781526494412 5916.92

LCCN: 2022940689

Subjects--Topical Terms:
Pricing.
Marketing.
Prix

Dewey Class. No.: R 658.816 SCH(PRI)Ed2