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Handbook of services marketing & management

Swartz, Teresa A.

Handbook of services marketing & management Teresa A. Swartz & Dawn Iacobucci - New Delhi Sage Publications c2000 - ix, 521 P.B

ISBN: 9780761916123 9526

Subjects--Topical Terms:
MARKETING MANAGEMENT

Dewey Class. No.: R 658.8 SWA(HAN)

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