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Bottom-up marketing /

Ries, Al.

Bottom-up marketing / by Al Ries and Jack Trout. - New York : McGraw-Hill, c1989. - xiv, 226 p. ; P.B. 21 cm.

Includes index.

ISBN: 0071008950

LCCN: 88008218

Subjects--Topical Terms:
Marketing.
Advertising.

Dewey Class. No.: 658.8 RIE(BOT)

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