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Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour

kar, Argha.

Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour Argha kar - Kolkata St. Xavier's University 2024 - 29p.

Submitted in partial fulfilment of having successfully completed the degree of Master of Business Administration

Reg No: XK01-1112-0460-19

Subjects--Topical Terms:
Consumer behaviour

Dewey Class. No.: 658.8342 / KAR(ASS)

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