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A study of the relationship between online review, consumer's purchase involvement and customer inspiration to purchase

Banerjee, Riddha

A study of the relationship between online review, consumer's purchase involvement and customer inspiration to purchase Riddha Banerjee; guided by Moumita Mukherjee - Kolkata St. Xavier's University 2024 - 39p. P.B.

Master of Arts in Psychology department

Registration No: XK01-2112-0853-22

Subjects--Topical Terms:
CONSUMER BEHAVIOR

Dewey Class. No.: R 658.84 BAN(STU)

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