St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

A case study on Netflix's use of moment marketing for driving user engagement and increasing Brand Awareness/

Hazra, Ishani.

A case study on Netflix's use of moment marketing for driving user engagement and increasing Brand Awareness/ Ishani Hazra. - Kolkata SXUK 2024 - 62p.

Degree of Master of Arts in Mass Communication Dept.


Reg No: XK01-2112-0802-22
CIN No: 22-001-01-02-0040



Marketing & Brand Awareness

658.827 / HAZ(CAS)
St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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