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Shifting screens: exploring the dynamics of consumer behaviour in the transition from traditional television to streaming services/

Ghose, Riddhiman.

Shifting screens: exploring the dynamics of consumer behaviour in the transition from traditional television to streaming services/ Riddhiman Ghose. - Kolkata SXUK 2024 - 67p.

Degree of Master of Arts in Mass Communication Dept.

Reg No: XK01-1112-0356-19
CIN No: 19-001-01-02-0007

Subjects--Topical Terms:
Television medium-consumer behaviour

Dewey Class. No.: 302.23 / GHO(SHI)

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