How to succeed in a PR agency : real talk to grow your career & become indispensable /
Johnson, Kristin
How to succeed in a PR agency : real talk to grow your career & become indispensable / Kristin Johnson and Shalon Roth. - New York Routledge c2019 - xiv, 146 pages : illustrations ; P.B. 23 cm
Table of Contents
I: Why Indispensable?
1. About This Book
2. Who is This Book For
3. What’s in It For You
II: Agency Basics
4. Architecture of Agency Life
5. The Life Cycle of Business
6. Money Honey
7. Budget Basics
8. Staffing
9. Ethical Conduct
10. Writing Essentials
III. Forget Titles
11. A Leader at Every Level
12. Achieving Authenticity
13. Diplomacy and Persuasion
14. Managing Expectations
15. PR: Personal Relationships
IV: Lead the Way
16. Building a Team
17. Personal Branding
18. Managing Your Career
19. Managing the Careers of Others
20. Managing Client Relationships
V. Pay It Forward
21. A Message from the Authors
Index
9781138352674 (hardback) 3737.77 9781138352681 (pbk.)
2018035105
Public relations
Public relations firms.
R 659.2023 JOH(HOW)
How to succeed in a PR agency : real talk to grow your career & become indispensable / Kristin Johnson and Shalon Roth. - New York Routledge c2019 - xiv, 146 pages : illustrations ; P.B. 23 cm
Table of Contents
I: Why Indispensable?
1. About This Book
2. Who is This Book For
3. What’s in It For You
II: Agency Basics
4. Architecture of Agency Life
5. The Life Cycle of Business
6. Money Honey
7. Budget Basics
8. Staffing
9. Ethical Conduct
10. Writing Essentials
III. Forget Titles
11. A Leader at Every Level
12. Achieving Authenticity
13. Diplomacy and Persuasion
14. Managing Expectations
15. PR: Personal Relationships
IV: Lead the Way
16. Building a Team
17. Personal Branding
18. Managing Your Career
19. Managing the Careers of Others
20. Managing Client Relationships
V. Pay It Forward
21. A Message from the Authors
Index
9781138352674 (hardback) 3737.77 9781138352681 (pbk.)
2018035105
Public relations
Public relations firms.
R 659.2023 JOH(HOW)