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Introduction to media production and marketing : from concept to market /

Richie, Joseph,

Introduction to media production and marketing : from concept to market / Joseph Richie, Karen Russell, Airielle Vincent, and Tameka Winston. - New York Routledge c2022 - 207p. P.B.

Table of Contents
Section 1: Concept
1. The Idea

2. Story Development

3. The Pitch

Section 2: Production

4. Finding the Money

5. The Production Process

6. Legal

Section 3: Marketing

7. Marketing your Content

8. Getting Started

Glossary of Terms

ISBN: 9781032029948 4190.97

LCCN: 2021062491

Subjects--Topical Terms:
Motion pictures
Television
Digital media
Motion pictures
Television programs
Digital media

Dewey Class. No.: R 070.1068 RIC(INT)

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