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Identity based brand management : fundamentals- strategy-implementation- controlling

Identity based brand management : fundamentals- strategy-implementation- controlling Christoph Burmann; Nicola- Maria Riley; Tilo Halaszovich; Michael Schade; Kristina Klein & Rico Piehler - 2nd ed. - Germany Springer 2021 - xi, 314 P.B

Includes index & reference

ISBN: 9783658401887 3569

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: R 658.827 IDE.Ed2

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