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Strategic Marketing Planning : A step - by- step approach

Alsem, Karel Jan

Strategic Marketing Planning : A step - by- step approach Karel Jan Alsem - 2nd ed. - New York Routledge c2024 - xvii, 457 P.B

Includes index

ISBN: 9781032463834 5210

Subjects--Topical Terms:
Strategic Marketing Planning

Dewey Class. No.: R 658.802 ALS(STR)Ed2

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