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Marketing analytics : Based on first principles

Palmatier, Robert W.

Marketing analytics : Based on first principles Robert W. Palmatier; J. Andrew Petersen & Frank Germann - New Delhi Bloomsbury c2022 - xxxii, 399 P.B

Includes index

ISBN: 9789356400634 899

Subjects--Topical Terms:
MERKETING ANALYTICS

Dewey Class. No.: 658.83 PAL(MAR)

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