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Advertising media planning : a brand management approach /

Kelley, Larry D.,

Advertising media planning : a brand management approach / Larry D. Kelley, Kim Sheehan, Lisa Dobias, David Koranda. - 5th ed. - New York: Routledge, 2023. - ix, 301p.

Revised edition of Advertising media planning, 2015. Includes index.

ISBN: 9781032192154

Subjects--Topical Terms:
Advertising media planning.
Brand name products.
Marketing.

Dewey Class. No.: 659.1 / KEL(ADV) Ed5

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