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Designing brand identity : a comprehensive guide to the world of brands and branding

Wheeler, Alina

Designing brand identity : a comprehensive guide to the world of brands and branding Alina Wheeler & Rob Meyerson - 6th ed. - New Jersey John Wiley & Sons 2024 - xiii, 332 H.B

Includes index & subject

ISBN: 9781119984818 4731

Subjects--Topical Terms:
BRANDING
ADVERTISING - BRAND NAME PRODUCTS

Dewey Class. No.: 658.827 WHE(DES)Ed6

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