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Media research methods : measuring audiences, reactions and impact /

Gunter, Barrie.

Media research methods : measuring audiences, reactions and impact / Barrie Gunter. - London ; Thousand Oaks, Calif. : Sage Publications, 2000. - vii, 314 p. ; P.B. 24 cm.

includes index

ISBN: 0761956581 9780761956594 7074.00

LCCN: 00698066

Subjects--Topical Terms:
Mass media

Dewey Class. No.: R 302.23/07/2 GUN(MED)

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