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Advertising & IMC : Principles & practice

Advertising & IMC : Principles & practice Sandra Moriarty; Nancy Mitchell; Charles Wood & William Wells - 11th ed. - Noida Pearson c2019 - 664 P.B

Includes index, end notes & glossary

ISBN: 9789390394937 1040

Subjects--Topical Terms:
ADVERTISING

Dewey Class. No.: 659.1 ADV.Ed11

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