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Business market management (B2B) : understanding, creating, delivering value

Business market management (B2B) : understanding, creating, delivering value James C. Anderson; James A. Narus; Das Narayandas & D.V.R Seshardi - 3rd ed. - Noida Pearson c2011 - 470 P.B

Includes index

ISBN: 9788131731635 980

Subjects--Topical Terms:
BUSINESS MARKETING MANAGEMENT

Dewey Class. No.: 658.804 BUS.Ed3

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