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Principles of Marketing

Principles of Marketing Philip Kotler; Gary Armstrong; Sridhar Balasubramanian & Prafulla Y. Agnihotri - 19th ed. - Noida Pearson c2023 - xxiv, 736 P.B

Includes index, reference & appendix

ISBN: 9789357055215 1049

Subjects--Topical Terms:
PRINCIPLES OF MARKETING

Dewey Class. No.: 658.8 PRI.Ed19

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