Normal view MARC view ISBD view

Brand Positioning: Strategies for competitive advantage

Sengupta, Subroto

Brand Positioning: Strategies for competitive advantage By Subroto Sengupta - 2nd ed. - New Delhi Tata Mcgraw Hill 2008 - xiv, 297 p. P.B.

Includes Appendix and Index

ISBN: 9780070581593

Subjects--Topical Terms:
Management
Marketing
Branding

Dewey Class. No.: 658.827 SEN(BRA)Ed.2

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)