Consumer Behaviour : the Indian Context (Concepts and Cases)
Kumar, S. Ramesh
Consumer Behaviour : the Indian Context (Concepts and Cases) S. Ramesh Kumar - 2nd ed. - New Delhi Pearson India Education Services Pvt. Ltd. c2017 - xi, 329 P.B
1. Consumer Behaviour and Brands in the Indian Context
2. Consumer Decision Making and Branding Strategies
3. The concept of Perception and Its Impact on Marketing Strategies
4. Learning Principles and Their Usefulness to Branding Associations
5. The Role of Motivation and Personality Dimensions in Brand Associations
6. Attitudes and Their Impact on Branding Strategies
7. Diffusion Of Innovation : The Acceptance Of New Products and Brands
8.The Concept of Reference Groups and Their Implications on B randing
9. Dimensions of Culture and Branding
10. Retailing and Consumer Behaviour Linkages to Branding
Business Cases
Bibliography
Index
Credits
9789332586499 720.00
CONSUMER BEHAVIOUR
R 658.8342 KUM(CON)Ed2
Consumer Behaviour : the Indian Context (Concepts and Cases) S. Ramesh Kumar - 2nd ed. - New Delhi Pearson India Education Services Pvt. Ltd. c2017 - xi, 329 P.B
1. Consumer Behaviour and Brands in the Indian Context
2. Consumer Decision Making and Branding Strategies
3. The concept of Perception and Its Impact on Marketing Strategies
4. Learning Principles and Their Usefulness to Branding Associations
5. The Role of Motivation and Personality Dimensions in Brand Associations
6. Attitudes and Their Impact on Branding Strategies
7. Diffusion Of Innovation : The Acceptance Of New Products and Brands
8.The Concept of Reference Groups and Their Implications on B randing
9. Dimensions of Culture and Branding
10. Retailing and Consumer Behaviour Linkages to Branding
Business Cases
Bibliography
Index
Credits
9789332586499 720.00
CONSUMER BEHAVIOUR
R 658.8342 KUM(CON)Ed2