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Engendering FOMO for Impulsive buying : a case study on selected account of Indian Beauty and Skincare brands /

Roy, Srijeeta

Engendering FOMO for Impulsive buying : a case study on selected account of Indian Beauty and Skincare brands / by Srijeeta Roy ; guided by Dr. Nitesh Tripathi - Kolkata: St. Xavier's University, 2025 - 71p.

Reg. No. XK01-2112-0086-22

Subjects--Topical Terms:
Social Media Marketing
Skin Care Brands

Dewey Class. No.: R 658.872 / ROY(ENG)

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