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Impact of Social media influencers on consumer purchasing decisions : a study on men's grooming brands /

Chatterjee, Chandrasekhar

Impact of Social media influencers on consumer purchasing decisions : a study on men's grooming brands / by Chandrasekhar Chatterjee ; guided by Dr. Manali Bhattacharya - Kolkata: St. Xavier's University, 2025 - 45p.

Reg. No. XK01-1112-0120-22

Subjects--Topical Terms:
Marketing
Social Media Influencers

Dewey Class. No.: R 658.827 / CHA(IMP)

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