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Role of Social Media Influencers in Consumer Decision making process : lifestyle segment /

Roy, Sharanya

Role of Social Media Influencers in Consumer Decision making process : lifestyle segment / Sharanya Roy ; guided by Dr. Manali Bhattacharya - Kolkata: St. Xavier's University, 2025 - 46p.

Reg. No. XK01-2112-0127-22

Subjects--Topical Terms:
Consumer Behaviour
Social Media Influencers
Marketing

Dewey Class. No.: R 658.827 / ROY(ROL)

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