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Influence of Social Media promotions on Consumer buying behavior : a study on the fast fashion brands of India /

Kumari, Anushka

Influence of Social Media promotions on Consumer buying behavior : a study on the fast fashion brands of India / by Anushka Kumari ; guided by Dr. Manali Bhattacharya - Kolkata: St. Xavier's University, 2025 - 56p.

Reg. No. XK01-2112-0670-23

Subjects--Topical Terms:
Consumer Behavior
Social Media Promotions

Dewey Class. No.: R 658.872 / KUM(INF)

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