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Factors affecting consumer brand retention power : a study on FMCG products /

Sarkar, Sapataparni

Factors affecting consumer brand retention power : a study on FMCG products / by Sapataparni Sarkar ; guided by Dr. Manali Bhattacharya - Kolkata: St. Xavier's University, 2025 - 65p.

Reg. No. XK01-2112-0687-23

Subjects--Topical Terms:
Consumer Behavior

Dewey Class. No.: R 658.8342 / SAR(FAC)

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