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Impact of Celebrity endorsements on impulsive buying tendency /

Bassi, Harshita

Impact of Celebrity endorsements on impulsive buying tendency / by Harshita Bassi ; guided by Dr. Payel Mazumder - Kolkata: St. Xavier's University, 2025 - 58p.

Reg. No. XK01-2122-0759-23

Subjects--Topical Terms:
Buying Tendency
Consumer Behavior

Dewey Class. No.: R 658.8120 / BAS(IMP)

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