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Qualitative consumer and marketing research : The Asian perpective and practices

Nuttavuthisit, Krittinee

Qualitative consumer and marketing research : The Asian perpective and practices Krittinee Nuttavuthisit - Singapore Springer 2019 - vii, 315 p. 23 cm.

Includes bibliographical references

ISBN: 9789811361418 8354.00

Subjects--Topical Terms:
Phd.
MANAGEMENT
MARKET RESEARCH

Dewey Class. No.: R 658.83 / NUT(QUA)

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