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Sports and entertainment marketing

Kaser, Ken

Sports and entertainment marketing Ken Kaser & Dotty Boen Oelkers - 5th ed. - India Cengage c2022 - viii, 440 P.B

Includes index, glossary & end notes

ISBN: 9789360537944 1065

Subjects--Topical Terms:
SPORTS MARKETING
ENTERTAINMENT MARKETING

Dewey Class. No.: 796.069 KAS(SPO)Ed5

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