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Media analytics : understanding media, audiences, and consumers in the 21st century

Hollifield, C. Ann,

Media analytics : understanding media, audiences, and consumers in the 21st century C. Ann Hollifield and Amy Jo Coffey. - New York: Routledge, 2022. - xxi, 416 p. 23 cm.

Includes glossary and index

ISBN: 9781138581050 6952.00

Subjects--Topical Terms:
MASS MEDIA
DATA MINING

Dewey Class. No.: 302.23 / HOL(MED)

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