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Digital storytelling for brands /

Tombleson, Bridget,

Digital storytelling for brands / Bridget Tombleson & Katharina Wolf. - New Delhi Sage c2023 - 287p. P.B. ,illustrations ; 25 cm

includes index

ISBN: 9781529745023 5059.49

LCCN: 2022950963

Subjects--Topical Terms:
Branding (Marketing)
Digital storytelling.
Advertising.
Storytelling in mass media.
Récits numériques.
Stratégie de marque.
Art de conter dans les médias.
branding.
Advertising
Branding (Marketing)
Digital storytelling
Storytelling in mass media

Dewey Class. No.: R 658.827 TOM(DIG)

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