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Digital Marketing Analytics : making sense of consumer data in a digital world

Hemann, Chuck

Digital Marketing Analytics : making sense of consumer data in a digital world by Chuck Hemann & Ken Burbary ; foreword by Jeremiah Owyang - 2nd ed. - Noida Pearson 2025 - xviii, 252 p. 23 cm.

Includes indexes

ISBN: 9789353430191 530.00

Subjects--Topical Terms:
PHD
MANAGEMENT
DIGITAL MARKETING

Dewey Class. No.: 658.872 / HEM(DIG)Ed2

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