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Marketing Management

Kotler, Philip

Marketing Management by Philip Kotler ...[et al.] - 17th ed. - U.P. Pearson c2026 - xxii, 649 p. : col. ill. P.B 27 cm.

Includes bibliographical references and index.

ISBN: 9789367138199 1180.00

Subjects--Topical Terms:
PHD
MANAGEMENT
MARKETING

Dewey Class. No.: 658.8 / KOT(MAR)Ed17

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