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Marketing Data Science : modeling techniques in predictive analytics with R and Python

Miller, Thomas W.

Marketing Data Science : modeling techniques in predictive analytics with R and Python by Thomas W. Miller - Noida Pearson 2025 - xviii, 458 p. P.B. 23 cm.

Includes bibliographical references and index

ISBN: 9789353065744 780.00

Subjects--Topical Terms:
LAW
MANAGEMENT
MARKET RESEARCH

Dewey Class. No.: 658.83 / MIL(MAR)

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